Who am I?

My name is Stefani Aarnas and I am a creative strategist.

My life has always been guided by stories and my mission is to help you tell yours. I started out my “career” at the age of 13 when I found my mom’s old camera and started doing the most ridiculous YouTube videos (it was not branded entertainment back then). My passion grew from video making to copywriting and later photography. Before instagram times, I was on tumblr and I had a wordpress blog about my life in Finland which gained significant popularity for its time.

Since then many years have passed, I’ve ventured into the world of podcasts, instagram, TikTok, pinterest, LinkedIn, Reddit and so on. My passion has naturally lead me towards the world of advertising where I’ve experienced the joys and challenges of working with both extremely big and small brands.

I’ve been fortunate enough to have worked on a variety of different projects which have honed my skills in copywriting, content design, social media management, workshop facilitation, all social media strategies, employer branding, influencer marketing and so much more! But this is only the beginning. I’m excited to see where my story leads me and who knows?

Maybe I can become a part of yours?

MY WAYS OF WORK

TECHNICAL MIND

I’m the type of person that will ask “How will we do this?” in addition to “Why are we doing this?”. I will think of formats, ratios, costs, safe spaces on images, ways of wording things & production requirements before the offer has been sent out.

CREATIVELY COLLABORATIVE

You will not see me enjoying the process of coming up with creative ideas on my own. I fundamentally believe that an idea is better when created in a collaborative fashion. I love to spar, build onto others’ thoughts and help with clarifying things by asking “how?” and “why?”

SOLUTION ORIENTED

I’m that person who knows a person that can help us out when our team’s abilities or resources have reached their limit. Once a project has been taken on, I look for the path of least resistance in terms of project management & production.

TIMELY

I have yet to miss a deadline in my career. I am extremely time-conscious. You won’t see me dragging a meeting 15min overtime and you can rest assured that when I say something will be done by a certain time - it will be done. Stalling projects is one of my biggest pet peeves.

CREATE THE PROCESS. FOLLOW THE PROCESS.

I am particularly good at setting up processes. Whether it’s a new tool we want to use, an excel sheet (although there are better ways of doing things), briefing templates, reporting structures or anything else that helps us follow the strategy and make our work easier - I got it.

NOT AFRAID TO TAKE CHARGE

It happens naturally since I am en extroverted person and confident in my abilities but I am not afraid to lead a project or a team. I can face clients, work out details, delegate tasks, create & follow timelines and anything in between.