I work with games.
As a part of my professional expertise, I specialize in marketing services for gaming companies, developing both mobile and AAA games. As a generalist, I have experience in a variety of tasks within the marketing domain, which makes me a good addition to most teams.
Read on for a more detailed breakdown of the tasks.
Brand & Comms
Working on the gaming company brand (separate of its IPs), track its performance and identify improvement opportunities
Premise writing
Developing story-driven game premise scripts to be tested amongst a sample group of individuals
Community management
Scriptwriting community update YouTube videos, ideating social media activations, social listening and engagement with the community
USER acquisition
Exploring different avenues for user acquisition, scriptwriting cinematic ads, data-driven A/B testing
research & insights
Categorising player feedback into actionable points for the game development teams to implement into the improvement of the game’s quality of life.
Creative production
Creative strategy & project management for key campaigns, influencer marketing & creator strategy implementation